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Multi-Channel Ecommerce ERP for Shopify, Amazon and B2B

Connect Shopify, Amazon and your B2B channels to one system. Orders, stock, shipping and customer data stay in sync automatically, so nobody retypes an order and the books reconcile themselves.

An ecommerce seller at a packing bench watching a screen where cart, payment, stock and delivery icons connect into one central order, beside parcels and a label printer
What We Connect

The systems we connect to your ERP

Storefronts, marketplaces, payments, shipping and accounting, reading and writing one order record.

An order taken on any channel lands in stock, accounting and dispatch without anyone retyping it. We build on the ERP you already run, whether that is Odoo, NetSuite, Sage or Dynamics; where a tool has no native connector, we build one.

  • Shopify
  • Amazon
  • WooCommerce
  • BigCommerce
  • Magento
  • ShipStation
  • Stripe
  • PayPal
  • Authorize.net
  • QuickBooks
  • Xero
  • Sage
  • NetSuite
  • Dynamics
  • Oracle
  • EDI
  • REST API
  • Webhooks
  • Custom Apps
What We Deliver

Multi-Channel Ecommerce Services

From a marketplace order to a shipped, tracked parcel: here’s where we connect your operation.

A tablet on a packing bench showing a newly arrived order, with the seller reaching for it among flat-packed boxes and tape

The Shopify order lands

Every channel captured in real time, with no copy-paste between systems.

Stock moves before the second sale

One shared stock source means you never sell what you do not have.

The label prints from the order

Shipping labels generate from the order and sync straight back to Odoo.

The marketplace fee posts to its own account

Amazon and Shopify settlements reconcile inside Odoo, matched line by line.

The refund finds the original order

Credit notes recorded cleanly against the original order, whichever channel it came from.

A stack of finished parcels on a workbench with a tablet leaning against them showing the day's sales summary in late afternoon light

The dashboard already knows

Revenue and orders by marketplace and storefront, live, with no export.

A finance manager watching a screen where one marketplace payout line fans out into the individual orders it covers, each already matched

What Is Ecommerce ERP Integration?

Ecommerce ERP integration connects your storefronts and marketplaces to one operating system, so orders, stock, customers and money move without retyping. An order placed on Shopify or Amazon books its own stock move, invoice and shipment, the delivery is raised for the warehouse, the tracking number travels back to the channel, and the fee the marketplace kept is already an expense line waiting for its payout.

That one shared record is what fixes the two jobs that eat the week. A marketplace payout covering weeks of orders splits itself back into those orders, each fee posted to its own account and matched against the bank line, so reconciliation becomes checking rather than archaeology. And because every channel reads one stock position, the last unit sells once: a spike on Amazon lowers what Shopify can promise inside the sync window, not overnight.

Armor Concepts sells the same lock on BigCommerce, Amazon and Shopify. One stock figure serves all three channels, the marketplace fees land in their own account, nobody retypes an order, and the setup has since been upgraded four versions without breaking the sync.

Challenges We Solve

Business Challenges We Solve

One online order, followed from first click to closed books, and the problems it no longer causes.

Morning: The Order Lands Once

Amazon, Shopify and wholesale orders arrive in one queue. Nobody opens five back offices to find them.

Mid-Morning: Nothing Is Retyped

The order books itself: sales order, delivery, invoice, customer record. The hours lost to copy-paste go back into selling.

Noon: The Count Still Holds

Every sale already lowered the shared stock position. When the last unit sells on one channel, the others stop promising it.

Early Afternoon: A New Channel Joins

The next marketplace is a connector and a price list, not a new hire. You scale by adding channels, not headcount.

Late Afternoon: Picked, Packed, Gone

The delivery was raised the moment the order landed, so the picker never waited on an export. Tracking posts back on its own.

End of Day: Live Numbers, No Export

Dashboards show sales, stock and fulfilment as the day actually went, so tomorrow’s decisions use tonight’s numbers.

Ecommerce ERP Software by Function

Odoo sales order form showing customer, invoice address and referrer fields

Automated capture and matching so every order and customer lands in Odoo without double entry.

  • Automated order capture

    Sales orders created the moment a customer checks out, on any channel.

  • Customer & vendor sync

    Records created and matched automatically, without duplicates.

  • Multi-price-list mapping

    Channel-specific pricing applied correctly on every order.

  • Salesperson & team routing

    Every sale attributed to the right rep and sales team.

Odoo Lead Times panel showing forecasted replenishment date calculation

One shared stock source across every channel, with fulfilment and tracking wired back into Odoo.

  • Real-time stock sync

    Levels stay consistent across every connected channel.

  • Multi-location visibility

    Stock visible per warehouse and store, so every location sells from its own true count.

  • Delivery automation

    Deliveries raised and ready to pick the moment an order lands.

  • ShipStation labels & tracking

    Carrier labels and tracking numbers flow back into Odoo.

  • Multi-carrier options

    Rates compared across carriers at dispatch, and the parcel tracked from warehouse to doorstep.

  • Oversell protection

    Every channel reserves against one stock position, so the last unit sells once, on one channel only.

Odoo Sales Analysis bar chart showing untaxed total by salesperson

Live KPIs that replace the weekly export, broken down by channel, rep, and team.

  • Channel performance tiles

    Revenue and orders by marketplace and storefront.

  • Per-salesperson & team views

    Attribution and performance in one place.

  • Inventory & fulfilment status

    Live stock and dispatch visibility.

  • Trend & comparison graphs

    Track growth across channels over time.

Odoo Register Payment form showing journal, amount, payment date and memo fields

Amazon’s full order-to-cash cycle booked automatically, so finance reconciles without manual re-entry.

  • Invoices & payments

    Booked automatically from channel orders: Amazon end-to-end.

  • Credit notes & refunds

    Returns recorded cleanly against the original order.

  • Bank statement reconciliation

    Amazon settlements matched inside Odoo.

  • Tax & price lists

    Correct tax and channel pricing applied per jurisdiction.

A consultant and a client standing at a laptop in the client's own stockroom, working through the channel setup together

How We Work With You

A proven, phased path, designed around real multi-channel operations, so your team goes live without the chaos and keeps improving after launch.

Discovery

A deep-dive into your channels, catalogue, order flow, and fulfilment mix.

Data & Channel Mapping

Products, customers, price lists, and channel connectors mapped from your current setup.

Staging Build & Configuration

Integrations configured and tested end-to-end on a staging environment before go-live.

Training + eLearning Library

Every configuration recorded and loaded into your team’s self-serve reference library.

Go-Live with Support

Phased cutover across Sales, Inventory, Fulfilment, and Accounting, with our team standing by.

Post-Launch Optimization

New channels, integrations, upgrades, and dashboard iterations as you grow.

FROM THIS INDUSTRY

Armor Concepts sells on BigCommerce, Amazon and Shopify from one Odoo system.

Orders, stock and tax unified across channels, then upgraded four versions without breaking the sync.

Read the Armor Concepts story →
The Switch

Five Tools Today. One System After.

This is the swap multi-channel sellers actually make: not another app in the stack, but replacing the pile that grew one channel at a time.

What the operation runs today

  • Stock counted in a spreadsheet that is wrong by Friday
  • Orders retyped from the marketplace into accounting
  • A shipping app that never tells the store what shipped
  • QuickBooks that has never heard of the Amazon fees
  • Price changes made five times, in five back offices

What it becomes on one system

  • One stock position, updated by every channel in real time
  • Orders that book their own invoice, stock move and shipment
  • Tracking that flows back to the channel and the customer
  • Marketplace fees reconciled into the books automatically
  • One price list, pushed everywhere it applies

Nobody switches overnight, and you should not either. We move one channel at a time, prove it, then move the next. See how a platform switch runs.

Integrations

The Stack, Wired Into One Order Book

Multi-channel only works when every channel writes to the same record: storefronts, marketplaces, carriers, and the ledger. These are the connections we build most, each one live in a store today.

Storefronts

Sales

Shopify, BigCommerce, WooCommerce and Freely in real-time two-way sync: products, pricing and stock flow out, orders and customers flow back, and deliveries are raised the moment an order lands.

Every storefront sells from the same stock truth, and orders arrive ready to pick.

Amazon and Marketplaces

Marketplaces

Amazon runs full order-to-cash in Odoo: orders, deliveries, invoices, payments, bank statements, credit notes, refunds, taxes and price lists, with salesperson and sales-team mapping, and every marketplace fee posted with its tax treatment attached.

Marketplace tax lands coded to the right state, not to a month-end mystery.

Payments and Gateways

Billing

Gateway payouts reconcile back to the orders inside them, with fees split out to their own account instead of buried in revenue.

Payouts reconcile to orders, fees and all, with nothing matched by hand.

ShipStation and Carriers

Fulfilment

ShipStation labels, carrier rates and tracking numbers come off the order and post straight back, and partial shipments post honestly so a split order never reads as an unshipped one.

Labels, tracking and partials post themselves back to the order.

Accounting

Finance

Run the books in the same system, or keep QuickBooks connected while you decide. Either way sales, refunds and payouts land once, in the right period.

One set of books that agrees with what actually shipped.

Ad Platforms and Attribution

Attribution

Ad clicks carry through to the CRM record, so revenue ties to the campaign. We built exactly this for a US door-hardware seller.

You see which ad made which order, in the same system that shipped it.

FAQs

Got questions? We’ve got answers.

Which sales channels can you connect to Odoo?

Amazon, Shopify, WooCommerce, BigCommerce, and Freely for selling, plus ShipStation for fulfilment, and most other marketplaces and storefronts on request.

Will my inventory stay in sync across every channel?

Yes. Stock updates in real time across all connected channels, so you avoid overselling and keep every storefront accurate.

Can you automate Amazon invoicing, taxes, and refunds in Odoo?

Yes. Amazon runs end-to-end: orders, invoices, payments, bank statements, credit notes, refunds, taxes, and price lists, all booked in Odoo.

Do you handle shipping labels and tracking?

Yes. Our ShipStation integration brings shipping labels and tracking numbers into Odoo, so every order is traceable from dispatch to doorstep.

We sell on a platform that isn’t listed. Can you still help?

Very likely. We maintain in-house connectors for marketplaces, storefronts, payment gateways, and shipping managers, and our approach covers most e-commerce platforms. Tell us your stack and we’ll scope it.

How long does a multi-channel integration take?

It depends on channel count, catalogue size, and finance complexity. We publish a tentative timeline in the first two weeks of engagement.

Why integrate ecommerce and ERP?

Because the gap between them is where money leaks: oversells, retyped orders, fees nobody reconciled, stock nobody trusts. Integration makes the storefront and the back office read one record, so orders, inventory and accounting agree without anyone copying data. The usual result is fewer errors and a team freed from keystrokes.

How do you connect an ecommerce platform with NetSuite ERP?

Through NetSuite’s connectors or middleware, and we build those when staying on NetSuite is right. The honest second question is cost: if NetSuite pricing is the reason you are asking, compare a migration before buying more integration. Our NetSuite to Odoo comparison covers both paths.

When to implement an ecommerce ERP solution?

When channel two arrives, or when the spreadsheet starts lying: oversells, unreconciled marketplace payouts, a stock count nobody believes. Implementing before peak season beats implementing during it. If you are already firefighting daily, a phased integration can start with the channel that leaks most.

How to choose an ecommerce ERP for Shopify, WooCommerce or Magento?

Asked for the best erp for ecommerce, our answer is fit, not feature count: native connectors for your exact channels, one stock position across them, accounting that books fees and payouts, and pricing that survives your growth. Odoo does all four at mid-market cost, which is why it wins most of these evaluations. When it is not the fit we say so, and we implement NetSuite, Sage or Dynamics instead.

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